Shetland Reel Gin

Shetland Reel Gin is the first distillery on Shetland, on the most northerly inhabited island of Unst. Not the easiest of places to get to, but so worth the effort!
clockstudio were approached to come up with a design for this exciting new project, that would appeal to an ever-increasing gin audience, both young and old, and most importantly to connect with Shetland as a unique destination.

Initial designs were inspired by a lyric that was written by the award winning musician Jim Salestrom, he had written a jingle to launch the gin, prior to it being produced;
“Shetland Islands are wild and the sea is alive”.
The swirl icon represents the swirl of an ocean wave, and the curve within the neck of a violin, linking to Shetland’s close ties with traditional music reels.

The branding to date has been used on the bottle and promotional material, and with huge interest coming from across the globe, expect to see it on a shelf near you soon!

2017 Update: Since working on the Original Shetland Reel Gin, there is now an Ocean Sent version made with Unst seaweed, several limited edition gins; Simmer Gin, Holly Days and Up Helly Aa, plus a Shetland Reel Whisky.