Valere Osteopathy is a new practice based in London. They wanted a design that conveyed the professionalism of the business but was approachable and friendly. It also needed to match the new interior decor of the practice. The icon was inspired by the Triad of Health diagram. Using a triangle, which is considered to be a strong shape, I’ve created three shapes within this, leaving a ‘V’ in the negative space.
The design has been implemented onto stationery, promotional postcards, website and social media platforms.