BMW Plant Oxford wanted to address the problem of cars getting damaged on the factory floor by belt buckles, rings and pens in pockets.

Illustrations of their associates were used to demonstrate what they should be wearing and what should be covered up whilst associates were on-site. They had pull-up banners and posters produced that were put at every entrance to the Assembly building and within rest areas to help convey the message successfully. There is also a variant for Visitors that is at the main entrance to the plant