sfG Software are a well established computer software company based in Inverness.
They asked me to have a fresh look at their current literature and see how it could be improved. I started with an A5 promotional leaflet – using copy from their existing literature but stripped back to the basics.
When promoting a more technical subject ensuring your clients actually understand what you do is imperative. Looking at it from a layman’s point of view gives a clearer understanding and helps to get the key points across.
Other projects have included a logo design for a new support product call sfG Scope, case studies, product brochures, coasters and leaflets.
Working with Clare is a pleasure – she wasn’t scared to challenge our thinking and suggest ideas that might have been controversial.
She’s very open to feedback so we have a very open and constructive working relationship. As a result, Clare has brought our branding up to date and we’re very happy with the results.