When Anna the founder of Rideout Coaching approached me to work on her rebrand I was excited to work on a project that I also have an interest in.

Anna wanted a design that was more corporate than her current design, that would appeal to both women and men, reflect her passion for mountain biking and look professional amongst her competitors.

I wanted to create a design that had flow and movement, but ultimately was very simple. Anna’s favourite place to ride is the Black Run at Laggan WolfTrax. I used this as my inspiration to create a striking icon, that included a section of the track. Using the route detail to create a logo that looked striking, memorable – and had a story to tell.